Background image - department solution marketing - team meeting with design drafts

Business Intelligence & Performance Management Solution

Marketing and PR

Don’t Trust Gut Feelings When Assessing Your Marketing Activities

The SEO tool, event management tool, social media platform, CRM system, media database, countless spreadsheets ...
Marketing data are located across a large number of different systems and data sources. There is often a lack of resources and possibilities to make use of them to develop standardised and up-to-date success reports. Be careful: assessment of your marketing and PR activities is usually left to gut feelings.

Data Analysis for Increased Efficiency in Marketing and PR

You can support expertise and instincts with dependable data and information using a marketing solution from Cubeware. Our Business intelligence and performance management software creates space for your creativity: We ensure that you can consolidate your marketing data quickly and easily and analyse them across different campaigns. You retain full control of your marketing initiatives and campaigns at all times and in all places. You obtain campaign summaries at the press of a button, or create your own analyses, meaningful dashboards, reports and marketing plans simply and easily, for a clear view of the customers behind the data.

Automate your marketing & sales funnel

Maintain an integrated overview and control over your entire marketing mix at all times. Always know how many new contacts were generated over which channel, which contacts were successfully converted into a marketing qualified lead, how high your win-loss quotient is per channel or campaign, and how long the your funnel cycle times are.

Respond rapidly to trends and changes in your market

Optimise your campaigns during ongoing operations by monitoring the most important KPIs by the minute, hour or day. Perform ad hoc analyses on the results of your A/B tests. Weight the significance of call-to-action elements used.

Get to know your customers and prospects in greater detail

Understand how your customers and prospects interact with the products and services you offer. Determine targets for upselling and cross-selling. Measure KPIs like customer lifetime values, activation and churn. Improve customer segmentation in order to address your A and B customers even more systematically or to push into new areas.

Determine overall performance across all your campaigns

Evaluate the performance of your campaigns using centrally defined KPIs. Identify the drivers of your most successful campaigns and use them as the basis for optimisation. Compare the lead quality and return on investment of your marketing channels. Calculate the effects of individual touchpoints on the course of a campaign.

Plan your marketing requirements efficiently

Use your findings to make your success reproducible and to put your budget planning on a sound footing. Use substantiated data and information to underscore your arguments in the planning process. Adapt the experience you make in good time. Define benchmarks for your KPIs like cost per lead and cost per thousand to optimise supplier selection.

Your benefits from a BI solution from Cubeware

Business intelligence and performance management are more than just attractive reports. With our help, you can transform your marketing department from a cost centre into a profit centre!

Cubeware sample image - advantages of a bi solution for the marketing department
  • Customer-focused marketing
  • Targeted campaign handling
  • Well-informed & understandable marketing decisions
  • Efficient allocation of the marketing budget
  • Transparent overview of all marketing initiatives

The Marketing Team from FTI Frosch Touristik Use BI Software from Cubeware

The marketing department at FTI has implemented a dynamic yield management solution with Cubeware. Based on booking data, it allows a simulation of how sales of flight quotas will develop. When sales are poor, marketing initiatives can be undertaken in good time to counter this effect.

Cubeware sample image marketing - screenshot of FTI
  • Detailed analysis of all flight bookings
  • Risk management in marketing
  • Statistical forecasting methods for up-to-date sales data
  • Simple & fast simulation of complex scenarios
“The central analytical platform saves us a great deal of effort in the collection and preparation of data. This was an additional reason why the system paid for itself within six months besides the improved capacity utilisation of our flight quotas.”
Michael Ruprecht
Product Controlling at FTI

OUR MARKETING SOLUTIONS IN USE WITH CUSTOMERSBI & PM Solutions for Marketing

Adelholzener Alpenquellen GmbH
Adelholzener Alpenquellen GmbH
Eni Deutschland
Eni Deutschland
LOTTO Hamburg GmbH
LOTTO Hamburg GmbH
Nobilis Group GmbH
Nobilis Group GmbH
STAR COOPERATION GmbH
STAR COOPERATION GmbH
Verlag für die Deutsche Wirtschaft
Verlag für die Deutsche Wirtschaft

OUR SOLUTION EXPERTS FOR MARKETING Strong partners for your success in marketing

agiles Business Software GmbH
agiles Business Software GmbH
ATVISIO Consult GmbH
ATVISIO Consult GmbH
Ceteris AG
Ceteris AG
consultnetwork Controllingberatung und –dienstleistung GmbH
consultnetwork Controllingberatung und –dienstleistung GmbH
DATA MART Consulting GmbH
DATA MART Consulting GmbH
Gerling Consulting GmbH
Gerling Consulting GmbH
IDL GmbH Mitte
IDL GmbH Mitte
Infra Support AG
Infra Support AG
Kantiko GmbH
Kantiko GmbH
PerformanceDNA GmbH
PerformanceDNA GmbH
Prongué & Partner GmbH
Prongué & Partner GmbH
syscon Unternehmensberatungsges. mbH
syscon Unternehmensberatungsges. mbH
Wilken Software Group
Wilken Software Group

GET IN TOUCHEnter data now and learn more about our solution for marketing and public relations!

Infomaterial Anfrage
* Mandatory field
Ihre Daten
* Mandatory field