Business Intelligence & Performance Management Solution
Marketing and PR
Don’t Trust Gut Feelings When Assessing Your Marketing Activities
The SEO tool, event management tool, social media platform, CRM system, media database, countless spreadsheets ...
Marketing data are located across a large number of different systems and data sources. There is often a lack of resources and possibilities to make use of them to develop standardised and up-to-date success reports. Be careful: assessment of your marketing and PR activities is usually left to gut feelings.
Data Analysis for Increased Efficiency in Marketing and PR
You can support expertise and instincts with dependable data and information using a marketing solution from Cubeware. Our Business intelligence and performance management software creates space for your creativity: We ensure that you can consolidate your marketing data quickly and easily and analyse them across different campaigns. You retain full control of your marketing initiatives and campaigns at all times and in all places. You obtain campaign summaries at the press of a button, or create your own analyses, meaningful dashboards, reports and marketing plans simply and easily, for a clear view of the customers behind the data.
Maintain an integrated overview and control over your entire marketing mix at all times. Always know how many new contacts were generated over which channel, which contacts were successfully converted into a marketing qualified lead, how high your win-loss quotient is per channel or campaign, and how long the your funnel cycle times are.
Understand how your customers and prospects interact with the products and services you offer. Determine targets for upselling and cross-selling. Measure KPIs like customer lifetime values, activation and churn. Improve customer segmentation in order to address your A and B customers even more systematically or to push into new areas.
Evaluate the performance of your campaigns using centrally defined KPIs. Identify the drivers of your most successful campaigns and use them as the basis for optimisation. Compare the lead quality and return on investment of your marketing channels. Calculate the effects of individual touchpoints on the course of a campaign.
Use your findings to make your success reproducible and to put your budget planning on a sound footing. Use substantiated data and information to underscore your arguments in the planning process. Adapt the experience you make in good time. Define benchmarks for your KPIs like cost per lead and cost per thousand to optimise supplier selection.
Your benefits from a BI solution from Cubeware
Business intelligence and performance management are more than just attractive reports. With our help, you can transform your marketing department from a cost centre into a profit centre.
The Marketing Team from FTI Frosch Touristik Use BI Software from Cubeware
The marketing department at FTI has implemented a dynamic yield management solution with Cubeware. Based on booking data, it allows a simulation of how sales of flight quotas will develop. When sales are poor, marketing initiatives can be undertaken in good time to counter this effect.
- Detailed analysis of all flight bookings
- Risk management in marketing
- Statistical forecasting methods for up-to-date sales data
- Simple & fast simulation of complex scenarios
Adelholzener Alpenquellen GmbH has developed a sophisticated BI solution for sales controlling using Cubeware Importer and Cubeware Cockpit. The reporting system builds directly on industry-specific source systems and analyses the operational data in explicit detail. The reports and analyses supply valuable decision support for managing the beverage supplier’s complex, multi-level sales organisation.
“The Cubeware solution enabled us to standardise our sales controlling and at the same time make it considerably more flexible thanks to the numerous analytical options.”
Michael Hagl, Sales Manager – Back Office at Adelholzener Alpenquellen GmbH
Application: Reporting, industry-specific sales controlling
Cubeware Products: Cubeware Cockpit, Cubeware Importer
Kaiser GmbH has developed an award-winning business intelligence solution for product range management, which Eni Germany uses to manage marketing and sales in its Agip service station shops. The integrated Cubeware Cockpit gives Eni transparency over its entire service network – from annual development down to the individual article.
“The analytical system optimises our income potential and the profitability of the sales area in our shops. We have even been able to significantly increase our sales and contribution margin in benchmark service stations by over 10%.”
Hermann Marquart, Head of Marketing Retail/COMEST at Eni Germany
Project: Realised by Kaiser GmbH
Application: Reporting & analysis, product line management
Cubeware Products: Cubeware Cockpit
Industry: Service station chain
LOTTO Hamburg GmbH introduced Cubeware Cockpit for its sales controlling. Specialist users in Marketing and sales can use the intuitive BI front end to create their own analyses independent of the IT department. The data input feed, which is the responsibility of the IT department, has been automated. In addition to the significant workload reduction for all departments, the analyses, which were previously not feasible, assist targeted marketing and sales management.
“We needed an easy-to-use and intuitive tool in our sales management to be able to answer all the questions arising within the company about sales and lottery tickets based on the comprehensive data available. Cubeware Cockpit V6pro enables us to deliver the required reports quickly and in an attractive format.”
Siegfried Spies, Managing Director, LOTTO Hamburg GmbH
Application: Reporting & analysis, planning, sales controlling
Cubeware Products: Cubeware Cockpit, Cubeware Importer
Industry: State lottery company
Bonn-based Verlag für die Deutsche Wirtschaft AG has realised a reporting solution for financial and sales controlling with Cubeware. The system automates standard reporting, allowing product managers and department managers to analyse their key numbers. In addition to classic financial analysis, the technically elaborate reporting system supplies sector-specific analyses with KPIs on sales and advertising channels.
“Cubeware turns data into information. Data from a range of different areas and systems are presented centrally to profit centre managers in Cubeware Cockpit,where they provide transparency at any desired level of detail.”
Karsten Krug, Controlling & Planning at Verlag für die Deutsche Wirtschaft AG
Project: Realised by Flatten IT Consulting (Cubeware Certified Partner)
Application: Reporting & analyse, financial controlling, sector-specific sales controlling
Cubeware Products: Cubeware Cockpit, Cubeware Importer
The agiles Business Software GmbH is your competent and reliable partner for commerical IT solutions. With strong collaborations, efficient software and committed employees we support you around the topics Enterprise Resource Planning (Microsoft Dynamics NAV, Microsoft Dynamics 365 Business Central), Business Intelligence, IT infrastructure and much else.
Numerous medium-sized customers trust on our years of experience and our industry competences. Overarching solutions for process optimization and data management round of our portfolio. As ERP Gold Partner we are at the highest level of the Microsoft partner program.
Further premium partnerships and a strong interdisciplinary network guarantees you a comprehensive product knowledge, modelling competence and practical experience even in the most complex IT projects.
Your challenge is keeping business data under control. Important decisions depend on it – as does the success of your entire company. ATVISIO offers you strategies and solutions for managing valuable business numbers, helps you optimise planning and reporting processes, and shows you ways of structuring and organising information – thereby cutting time and costs. Performance needs performers. Talk to us. You can find ATVISIO in Wiesbaden, Düsseldorf and Kaiserslautern.
Customers ask whether ATVISIO is the right choice for them. All our customers faced the same question before we stepped in and based their business intelligence on a transparent pool of data: SMEs and global players alike from various sectors with completely different requirements. However, they all have one thing in common: they do not allow just anyone to access their data, which is why they ultimately chose us. You can find a number of success stories and selected references on our website. Will yours be among them soon?
Ceteris AG’s BI team is regarded as one of the most experienced and effective, since it looks back on a total of over one hundred person years of experience in the area of business intelligence. Our numerous satisfied reference customers include prominent corporations and innovative SMEs in many sectors with different source systems and a wide range of requirements regarding the design of KPI systems.
Your business planing will become simpler and more flexible because we create powerful solutions that reduce complexity over the long term, and which can be rapidly implemented and easily customised by you.
Connecting your SAP systems to Microsoft Business Intelligence improves and simplifies analytical possibilities considerably.
We can cite many successful projects with major players in the logistics sector covering, for example, breaches of driving time restrictions, vehicle overloading and route optimisation.
Are your reports hardly ever used or understood? As certified consultants, we focus on a clear report design (CID) based on the SUCCESS visualisation rules according to Professor Rolf Hichert.
Our own custom tools and apps from the Orange BI suite guarantee a project’s success and reduce implementation times.
Core sectors: logistics, production, publishing
consultnetwork has been engaged in the field of company management for a number of years. Our trainers and consultants look back on experience gained in over 100 controlling implementation projects in Austria, Germany, Switzerland and Slovenia. We combine controlling consulting with high-end software-based controlling solutions and assist you in personnel development in the specialist field of controlling.
Ever since its inception in 1997, DATA MART Consulting GmbH has focused on business intelligence (BI), data warehouse (DWH) and information logistics. With the experience that comes from 280 project man-years and its customer base, it is today the largest independent consultancy in this segment.
The highest level of business skills, competence in all major BI/DWH technologies, a tried and tested project methodology, high quality standards, our own turnkey BI/DWH application packages, partnerships with all prominent technology vendors and a network embracing other consulting firms guarantee maximum success for our customers in our joint projects.
We are the experts when it comes to ERP & CRM software, business intelligence and document management in southern Germany.
We are thoroughly familiar with the needs and requirements of our customers through our many years of experience in a wide range of industries. This has allowed us to recruit notable companies to our circle of customers.
Besides friendly cooperation among the members of our team, we also foster a close and collaborative relationship with our customers.
IDL supplies specialist solutions for holistic business performance management – planning, consolidation, reporting, analysis and mobile BI.
Reference customers include corporations and businesses in all sectors together with local authorities and public institutions: Wanzl, Commerz Real, Hellweg, District of Unna, Hermes Arzneimittel, Wüstenrot, Jura, Dräxlmaier etc.
Infra Support GmbH offers services in a number of different areas. As a Cubeware trading partner, we offer intelligent software solutions in the field of indicator-based business management (business intelligence) and performance management).
As a close partner of Serwise AG and certified IBM Support Provider, we can supply qualified support for delivered services and products after a project completes. Infra Support GmbH also runs a training and seminar centre in Winterthur.
kantiko GmbH was established in Berlin in 2012. After working for a number of years for WINTERHELLER software and prevero AG, we – the founders of kantiko GmbH – ventured to set up our own independent business. We are team of people who for many years have worked with enthusiasm and passion to produce business solutions for customers. Trust, honest communications and friendly interaction are paramount.
We are very much aware that trust is difficult to gain and can be easily destroyed – which is why we justify the trust placed in us at all times. We work very closely with our customers as partners in projects and attach the greatest importance to a professional, long-term relationship. Over the years we have recognised that simplicity is a fundamental part of our endeavours.
This allows us each day to rise to the challenge of mapping complex business circumstances in a simple manner and, in this process, of providing our customers with powerful tools that are also fun to use on a daily basis. Managing Directors are Stefan Jürgens, Benjamin Panke and Mirko Behnken.
Core sectors: services, wholesale and retail trade
syscon is your interdisciplinary partner when it comes to the holistic optimisation of processes, organisational structures and information systems. We combine business and technical competence in equal measure in our consulting fields of process management, ERP and business performance management. syscon is Germany's leading specialist in business performance in combination with Microsoft Dynamics NAV and AX as well as IFS. More than 300 extremely satisfied customers in Germany and internationally over the last 16 years provide impressive confirmation of this. As a product developer for Microsoft and cooperation partner for leading business intelligence vendors, syscon can fully exploit its strengths, in particular in combination with Cubeware products. It is here that our customers benefit from our in-depth ERP and process knowledge, which offers a solid foundation for developing a business intelligence strategy that is closely aligned with their corporate goals. BI solutions based on this enable our customers to translate even heterogeneous information into appropriate decision-making building blocks. Distributed and redundant data pools can be amalgamated, cleaned and standardised in one database.
Core sectors: pharmaceuticals, publishing, sciences